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Today on Insights. We go back to a conversation Host Bill Russell had with Niko Skievaski the Co-Founder and President of Redox. The topic of discussion was Putting Data to Work in the 21st Century. And Bill sets this up by asking Niko what it takes to create a successful healthcare platform startup.

Transcript

How To Be a Successful Healthcare Startup Platform with Niko Skievaski of Redox

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This transcription is provided by artificial intelligence. We believe in technology but understand that even the smartest robots can sometimes get speech recognition wrong.

Bill Russell: [:to a conversation. Host Bill [:almost a unicorn in isn't it?[:at you typically have to get [:

And that's largely because in healthcare, the people that are benefiting from your product are usually never the ones who are paying for your product. So you have to convince multiple people across the organization to say yes, and there's probably a hundred people at a big health organization that have to say yes.

then it can kill your deal. [:'re working with Redox. That [:have the funds it can really,[:n that consumers don't have a[:'s not a pure market in that [:

I think the thing that has made Redox successful is avoiding selling to health systems and avoiding trying to become an App store and the reason is, is I don't think that healthcare organizations, these, these big enterprises, they all think that they're very unique.

n't know if they're going to [:

And for an App store to be successful, you'd have to reform all of those processes and make it so potentially someone as close to the end user as possible, potentially like an actual end user, like a doctor or nurse could actually purchase software on this App store and implemented it in their systems.

to find Hey, what's the best [:stening. That's all for now. [:

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